Privacy Policy

Last Revised: March 13, 2026
At Roolerrad, we are committed to the highest standards of data integrity and transparency. This Privacy Policy governs the manner in which we manage Personally Identifiable Information (PII) acquired through your interactions with our premium sports massage and fitness equipment collections (including our Workout Equipment for Strength Training, Indoor Fitness Gear for Home Training, and Massage Equipment). This policy is fully compliant with AppLovin’s shop review standards, international data protection regulations (including GDPR, CCPA/CPRA, CalOPPA), and PCI-DSS v4.0 standards, ensuring your data is protected at all times.

1. Taxonomy of Data Collection

To provide an optimized, secure shopping experience tailored to your fitness and massage equipment needs, we collect specific categories of data, aligned with AppLovin’s data collection guidelines:
  • Voluntary Disclosures: This includes identity markers (full name, shipping and billing coordinates), electronic contact details (email address), and telephonic identifiers provided during account registration, guest checkout, or when contacting our support team for assistance with your fitness or massage equipment purchases.
  • Financial Data: Transactional details (e.g., payment amount, order ID) are processed via encrypted third-party gateways; Roolerrad does not store primary payment instrument details (full credit card numbers, CVV codes) on its local servers, in compliance with PCI-DSS v4.0 standards and AppLovin’s data security requirements.
  • Automated Telemetry: We utilize first-party cookies, pixels, and similar tracking technologies (consistent with AppLovin’s advertising and analytics practices) to aggregate technical data, including IP addresses, browser specifications, device make/model, navigation patterns within our digital storefront, and interactions with our sports massage and fitness equipment listings (e.g., product views, cart additions).

2. Strategic Utilization of Information

The data we aggregate is utilized exclusively for the following operational mandates, ensuring compliance with AppLovin’s data use policies and international regulations:
  • Order Fulfillment: Executing logistics, processing payments, facilitating shipment tracking, and delivering your Workout Equipment for Strength Training, Indoor Fitness Gear for Home Training, or Massage Equipment in a timely manner.
  • Service Enhancement: Analyzing site interaction data to refine our equipment selections, improve our user interface, and optimize the shopping experience for fitness and massage product customers.
  • Mandatory Communications: Dispatching critical order updates (e.g., shipment confirmations, delivery notifications) and, strictly upon your explicit consent, selective brand announcements related to new fitness equipment, massage product updates, or promotional offers.
  • Security Protocols: Implementing anti-fraud measures to safeguard our transactional environment, protect your data, and ensure compliance with AppLovin’s security standards.
  • Personalized Advertising (per AppLovin Guidelines): Utilizing aggregated data to deliver relevant promotional content for our sports massage and fitness equipment, in line with AppLovin’s AI-driven ad personalization and attribution practices.

3. Safeguarding & Cryptographic Standards

We prioritize the security of your data and adhere to industry-leading protection measures, fully aligned with AppLovin’s data security requirements:
  • Data Encryption: We employ industry-standard 256-bit Secure Socket Layer (SSL) protocols to encrypt all sensitive data transmissions (including personal and financial information) between your browser and our platform, ensuring data privacy during transit.
  • Restricted Access: Access to personal datasets is strictly limited to authorized personnel who have signed rigorous confidentiality agreements, with role-based access controls to prevent unauthorized access.
  • Payment Security: In compliance with PCI-DSS v4.0 standards, we do not retain sensitive payment credentials post-transaction. All payment processing is handled by authorized, PCI-compliant third-party gateways.
  • Data Retention: Consistent with AppLovin’s data retention policies, we retain collected data for limited periods—typically up to two (2) years from the date of collection, or until you request deletion, whichever occurs first. We may retain certain data longer to comply with legal obligations, resolve disputes, or enforce our agreements.

4. Controlled Third-Party Disclosures

We do not engage in the sale, trade, or unauthorized transfer of your PII to external parties. Data is shared exclusively with vetted service providers essential for conducting our business and optimizing our digital operations, all of whom adhere to strict confidentiality obligations consistent with this policy and AppLovin’s guidelines. Key third-party partners include:
  • Payment Processors: Authorized PCI-compliant providers to process transactions securely.
  • Logistics Partners: Shipping carriers to facilitate order fulfillment and tracking for your fitness and massage equipment.
  • Advertising & Analytical Partners: To deliver a personalized shopping experience and measure ad performance, we collaborate with third-party platforms that utilize tracking technologies. You may review their respective privacy practices via the links below:
    • AppLovin (Axon): For AI-driven ad personalization and attribution. https://legal.applovin.com/privacy
    • Meta Platforms (Facebook/Instagram): For social integration and conversion tracking. Note: Access to this privacy policy is currently unavailable due to regional restrictions.
    • Google Services (Analytics & Ads): For site performance monitoring and search relevance. https://policies.google.com/privacy

5. Cookies & Tracking Technologies

We utilize first-party and third-party cookies (consistent with AppLovin’s tracking practices) to:
  • Stabilize the shopping cart and checkout architecture, ensuring a seamless experience when purchasing your Workout Equipment for Strength Training, Indoor Fitness Gear for Home Training, or Massage Equipment.
  • Monitor site performance via Shopify-integrated analytics, identifying areas for improvement.
  • Deliver relevant promotional content through AppLovin and other authorized partners, tailored to your fitness and massage equipment interests.
You may manage or disable cookies via your browser’s administrative settings, though this may impact specific site functionalities (e.g., saved cart items, personalized recommendations).

6. Protection of Children’s Privacy (COPPA)

Roolerrad is an adult-oriented marketplace specializing in sports massage and fitness equipment. Our content and products are not engineered for, nor directed toward, children under the age of 13.
  • We do not knowingly solicit or collect data from individuals under the age of 13.
  • In the event of an inadvertent data acquisition of a minor, Roolerrad will perform an immediate and permanent deletion of such records, in compliance with COPPA and AppLovin’s children’s privacy guidelines.

7. California Online Privacy Protection (CalOPPA)

In accordance with CalOPPA stipulations, we maintain the following practices:
  • Our digital storefront may be browsed anonymously, without providing personal information.
  • This Privacy Policy is accessible via a prominent link on our homepage footer.
  • We acknowledge and honor "Do Not Track" (DNT) browser signals, in line with CalOPPA requirements.

8. EEA Data Subject Rights (GDPR)

Residents of the European Economic Area (EEA), United Kingdom, and Switzerland possess comprehensive rights under the General Data Protection Regulation (GDPR) and applicable local laws. Roolerrad facilitates your right to access, rectify, or erase your personal datasets, as well as the right to restrict processing, data portability, and withdrawal of consent. To exercise these rights, please submit a formal request to support@roolerrad.com. We will respond to all valid requests within the timeframe required by law.
Consistent with AppLovin’s compliance with the EU-U.S. DPF, UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF, we ensure that any transfer of your personal data to third parties adheres to these frameworks, and we remain liable for any non-compliant processing by our service providers.

9. California Consumer Privacy Rights (CCPA/CPRA)

Beyond CalOPPA, we adhere to CCPA/CPRA standards for California residents:
  • Disclosure Rights: You may request a detailed report on the categories of data collected, the sources of such data, and how it is used or shared.
  • Opt-Out Provisions: While we do not sell data for monetary gain, the sharing of identifiers with partners like AppLovin for cross-contextual advertising is governed by your right to opt-out. To opt-out, please contact us at support@roolerrad.com.
  • Right to Delete: You may request the deletion of your personal data, subject to exceptions required by law (e.g., to comply with legal obligations or resolve disputes).

10. Incident Response & Breach Notification

In the improbable event of a data breach, Roolerrad adheres to a proactive notification protocol, consistent with AppLovin’s security standards and applicable laws:
  • Direct Notification: Impacted users will be alerted via email within 7 business days of discovering the breach, providing details on the nature of the breach and steps to protect their data.
  • Public Notice: A formal disclosure will be posted on our digital storefront within the same timeframe, ensuring transparency.

11. CAN-SPAM Act Adherence

We maintain an ethical communication policy, fully compliant with the CAN-SPAM Act. All promotional correspondence will:
  • Utilize non-deceptive, transparent subject lines that accurately reflect the content of the email (e.g., promotional offers for massage equipment or fitness gear).
  • Feature a functional and visible "Unsubscribe" mechanism, allowing you to opt out of future promotional emails with a single click.
  • Be processed promptly to remove opted-out users from all marketing registries within 10 business days of the opt-out request.

12. Legal Inquiries & Corporate Identity

For any clarifications regarding our data governance practices, requests to exercise your privacy rights, or reports of potential non-compliance, please contact our legal support team:
Brand Identity: Roolerrad
Corporate Entity: CONRAD (BOLTON A) LIMITED
Registered Address: Suites D & E, Windrush Court, Blacklands Way, Abingdon, Oxfordshire, OX14 1SY, United Kingdom
Official Correspondence: support@roolerrad.com
Direct Line: +1 (346) 244-5153